At Tribe, we believe in doing things a little differently—starting with how we talk about our work. Our unique lexicon is more than just fun wordplay; it reflects who we are, our values, and our commitment to building authentic connections between brands and their Tribes. Here’s a glimpse at how some of our language diverges from traditional verbiage—and why we think it matters.
Regular Terms vs. Tribe’s Lexicon
Contact Us → Send Us a Smoke Signal
Why settle for "Contact Us" when you can use language that evokes connection and curiosity? "Send Us a Smoke Signal" adds warmth, humour and a sense of community, it’s all about inviting our clients to communicate in a way that feels personal.
Client → Tribe Member
At Tribe, we don’t just work with clients. We welcome them into our Tribe. This isn’t about transactions; it’s about building relationships that are based on collaboration, trust, and shared goals.
Strategy → Tribal Blueprint
A strategy sounds like something you hand over and move on from. But a "Tribal Blueprint"? That’s our carefully crafted plan for bringing your brand to life, meticulously thought out and designed with collaboration at every stage.
Team Meeting → Tribal Council
When we gather, it’s not just a "meeting." We sit down as a "Tribal Council" to strategise, solve problems and work together to drive innovation and excellence. This reflects our commitment to teamwork and collective success.
Experiential Marketing → Tribal Gatherings
We’re not here to simply throw events. We create "Tribal Gatherings"—shared experiences where your brand Tribe comes together to connect, celebrate, and engage in something bigger than themselves. It’s about fostering community through immersive, purpose-driven moments.
Why We Use This Language
Our lexicon is designed to reflect our core values: Team, Excellence, Freedom, Innovation. When you work with Tribe, you’re not just another client ticking off a to-do list; you’re part of something much bigger, something deeply collaborative and meaningful. Every word we choose is part of this philosophy, it’s our way of reminding everyone that together, we’re building more than just events or campaigns. We’re building Tribes.
Ready to join the Tribe? Send us a smoke signal 😉 today, and let’s create something extraordinary together!
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